The Growing Industry of Paid Search Marketing

Paid search marketing is a way for businesses of all sizes to attract millions of potential customers through the internet. A targeted online campaign can quickly get your company's name out to your targeted audience. The paid search marketing industry is one of the few industries that is showing double digit growth in this economy, so it is important that you know how to use it to stay ahead of the game.

Pay per click advertising

More and more people are using internet search engines like Google and Yahoo to find goods and services. Since these sites use the bid per click business model, the quality of your web page's search engine quality score can make the difference regarding the cost of your clicks. The higher the quality of your score, the less you have to pay for each click. Pay per click ads are featured on all major search engines as well as YouTube and Facebook.

How it all began

When the first search engine opened in 1994, it only featured organic listings until two years later, when Open Text allowed users to buy ads that would appear in search results. While their efforts were unsuccessful, two years later GoTo found a way to make the concept work. A year later, Google started its AdWords program. More than a decade later, paid search marketing has grown into a billion dollar industry that is predicted to show further double digit growth in the years to come.

Now more than ever, paid search marketing is a necessary tool for all businesses who want to successfully market themselves online, and it can help your business do the same.